雷军:小米汽车坚决反内卷、反对价格战,要往高端挺进

Core Viewpoint - Xiaomi is committed to high-end market positioning and technological innovation while opposing price wars and promoting sustainable development in the automotive industry [1][3][4] Group 1: Company Strategy - Xiaomi's founder and CEO Lei Jun emphasized the company's commitment to responding to regulatory calls and executing a 60-day payment term for suppliers, which has been well-received [1] - The company aims to compete with world-class automotive brands like Porsche and Tesla, setting high targets for its vehicles, such as the SU7 with an average price of approximately 260,000 RMB [4] Group 2: Industry Context - Several automotive companies, including GAC Group and Geely, have pledged to maintain a payment term of no more than 60 days to promote a healthier and sustainable automotive industry [3] - The Ministry of Industry and Information Technology highlighted the importance of these commitments for building a collaborative ecosystem between vehicle manufacturers and parts suppliers [3] Group 3: Focus Areas for Innovation - Xiaomi plans to focus on three main areas to achieve high-end positioning: increasing investment in technological innovation, improving quality, and daring to compete with top global automotive brands [4] - Lei Jun mentioned the necessity of rigorous testing, including 24-hour endurance tests and extensive road testing, to enhance technological innovation and product quality [2][4]