XIAOMI(HK:01810) Sou Hu Cai Jing·2025-06-27 05:26Core Insights - Xiaomi's Yu7 model achieved 196,000 pre-orders in just 2 minutes, with 122,000 locked orders, indicating strong market interest [1] - The company aims to position itself as a key player in the automotive industry, emphasizing high standards and a shift in mindset [3] - Xiaomi's self-developed V8S super electric motor is produced in-house to ensure quality and avoid reliance on third-party manufacturers [3] Company Strategy - Xiaomi plans to adopt a cautious approach in communications, recognizing that any misstep could be magnified in public perception [3] - The company is confident that the Yu7 will not cannibalize sales of the SU7, as it believes there are distinct consumer segments for sedans and SUVs [3] - Xiaomi is committed to technological innovation and quality improvement, opposing internal competition that detracts from these goals [3] Industry Context - The Chinese automotive industry is positioned to excel in areas such as chips, operating systems, AI, and consumer electronics, with the potential to surpass Japanese and German competitors [4] - The company has conducted a thorough analysis of Tesla's Model Y, acknowledging the need to learn from its success in various aspects beyond brand recognition [4] - Xiaomi prioritizes local suppliers from the Beijing-Tianjin-Hebei region in its manufacturing strategy, aiming to enhance the local economy [4]