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苹果修改欧洲App Store规则,竭力避免5.85亿美元罚款
AppleApple(US:AAPL) 3 6 Ke·2025-06-27 06:22

Core Points - Apple announced adjustments to its App Store policies in the EU to avoid potential fines of up to €500 million (approximately $585 million) under the Digital Markets Act (DMA) [1] - The company is facing increasing digital regulatory scrutiny and is balancing rules against profitability [1] - Apple plans to implement a new fee structure, including a "Core Technology Fee" of 5% for developers even for purchases made outside the App Store [1][2] - The overall cost burden for developers may increase significantly, with some facing up to three fees during a single app installation [1] - The European Commission is evaluating whether Apple's new policies comply with the DMA and will seek input from market stakeholders before making a final decision [1] Industry Context - Apple's policy shift is not isolated, as it faces regulatory challenges in the U.S., including a court ruling that prevents it from charging commissions on apps that direct users to third-party platforms [2] - Companies like Amazon and Spotify have begun incorporating direct link features in their iOS apps to bypass Apple's commission structure of 15% to 30% [2] - Despite policy changes, Apple maintains its stance that it deserves fees for "core technology support" even if transactions occur outside the App Store, which has drawn criticism as "malicious compliance" [2] - The ongoing situation may serve as a landmark case for global platform companies navigating an era of heightened regulation [2]