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36氪出海·关注|出口只是上半场,车企们的巴西战事刚开始
BYDBYD(SZ:002594) 3 6 Ke·2025-06-27 10:16

Core Insights - BYD's electric vehicle exports to Brazil are increasing significantly, with the company leading the market in both pure electric and plug-in hybrid segments [2][4][8] - Brazil is becoming a key export market for Chinese electric vehicles, with a projected 90% growth in electric vehicle sales in 2024 [2][5] - The Brazilian government is reinstating import tariffs on electric vehicles, which will rise to 35% by July 2026, impacting the export strategies of Chinese automakers [4][5] Group 1: Market Performance - BYD sold 76,713 vehicles in Brazil in 2024, representing a year-on-year growth of over 300% [2] - In May 2024, BYD accounted for over 80% of Brazil's pure electric vehicle sales, with 5,596 units sold out of a total of 6,969 [2] - In the first half of 2024, Brazil imported over 62,000 electric vehicles from China, making up 91.4% of total electric vehicle imports [5] Group 2: Tariff Changes - Brazil's import tax for pure electric vehicles will increase from 10% in January 2024 to 35% by July 2026 [5] - The tax rates for hybrid and plug-in hybrid vehicles will also rise, with mixed models facing a 30% tax by 2026 [5] - The upcoming tariff increases are prompting Chinese automakers to expedite their exports to Brazil [4][5] Group 3: Local Production Initiatives - The Brazilian government is launching a National Green Mobility and Innovation Program to encourage local production by global automakers [8] - Several Chinese automakers, including GAC and Great Wall Motors, are planning significant investments in local production facilities in Brazil [8] - BYD is set to establish a large production complex in Brazil, although there have been delays due to labor disputes [8][9] Group 4: Competitive Landscape - Chinese automakers will face competition from established players like Toyota and Renault, as well as local government and labor factors [9] - The year 2026 is anticipated to be a pivotal moment for Chinese electric vehicle manufacturers in Brazil, as they deepen their integration into the local economy [9]