从瓦当到霓虹：北京南中轴上一场文化与商业的碰撞

Core Insights - The article discusses the successful urban renewal project of Dajixiang, which integrates cultural heritage with modern commercial elements, attracting significant foot traffic and revitalizing the area [1][21][23] Group 1: Project Overview - Dajixiang is located in the cultural core of Xuan Nan, near key historical sites, and has undergone a nine-year transformation led by China Overseas Land & Investment [1][2] - The project officially opened on May 25, attracting 200,000 visitors on the opening day and over 2 million total visitors since then, showcasing it as a model for urban renewal in Beijing [1][21] Group 2: Cultural and Historical Significance - The area has a rich history dating back over 3,000 years, with significant cultural developments during the Ming and Qing dynasties, making it a hub for traditional Chinese culture [2][9] - Dajixiang incorporates several historical buildings, including the former residence of Kang Youwei, which are preserved and restored to reflect their historical significance [2][3] Group 3: Restoration and Design Approach - The restoration process adhered to principles of historical accuracy, utilizing original materials and expert guidance to maintain the architectural integrity of the heritage buildings [3][6] - The design includes a mix of traditional and modern elements, creating a unique aesthetic that respects historical context while accommodating contemporary commercial needs [10][11] Group 4: Commercial Integration - Dajixiang features over 150 brands, with more than 50% being flagship or customized stores, enhancing its appeal and driving foot traffic [18][21] - The project aims to create a vibrant commercial atmosphere by integrating cultural elements into the retail experience, thus attracting a diverse customer base [7][21] Group 5: Community and Urban Impact - The project emphasizes open public spaces, with approximately 70% of the area accessible to the community, promoting social interaction and enhancing urban livability [13][15] - Dajixiang serves as a model for future urban renewal projects, demonstrating how to balance heritage preservation with modern commercial viability [23]