“前置”的阿里，为什么提出“大消费”而不是“新消费”

Core Insights - Alibaba is undergoing significant organizational changes, merging Ele.me and Fliggy into its China e-commerce division to enhance its consumer platform strategy [1][2] - The company reported strong financial results for fiscal year 2025, with revenues reaching 996.347 billion yuan and a net profit increase of 77% to 125.976 billion yuan [1][2] - The shift towards a "big consumption platform" reflects a strategic upgrade aimed at optimizing business models and enhancing user experiences [1][9] Financial Performance - For fiscal year 2025, Alibaba's revenue was 996.347 billion yuan, with a net profit of 125.976 billion yuan, marking a 77% year-on-year increase [1][2] - Alibaba Cloud experienced double-digit revenue growth, driven by strong demand for AI-related products, which saw triple-digit year-on-year growth for seven consecutive quarters [1][2] - The international digital commerce group's revenue grew by 29% year-on-year, indicating robust performance in cross-border business [1][2] Business Adjustments - The merger of Ele.me and Fliggy into the China e-commerce division is part of a broader strategy to create a more integrated consumer experience [1][3] - The company has exited non-core assets like Hema and Intime, focusing on improving operational efficiency across its internet platforms [2][8] - A significant reduction in the number of partners from 26 to 17 reflects a shift towards a younger and more focused leadership team [2][9] Market Trends - The rise of instant retail is highlighted as a key trend, with Ele.me's integration into Alibaba's e-commerce strategy expected to enhance its competitive edge in this space [3][4] - The concept of "big consumption" emphasizes the importance of efficiently meeting existing consumer demands rather than solely pursuing new market opportunities [10][11] - The integration of online and offline channels is seen as essential for capturing consumer spending, with a focus on creating a seamless shopping experience [12][13]