AGRICULTURAL BANK OF CHINA(SH:601288) 2 1 Shi Ji Jing Ji Bao Dao·2025-06-27 13:41Core Viewpoint - Agricultural Bank of China Guangdong Branch is actively promoting financial literacy and consumer protection through a series of outreach activities aimed at enhancing public awareness of financial risks and creating a safe financial consumption environment [1][10]. Group 1: Consumer Protection Initiatives - The bank's executives are leading consumer protection initiatives by engaging directly with the public, providing face-to-face explanations of financial knowledge and risk prevention skills [3]. - Activities include interactive sessions at local events, such as explaining common traps of illegal fundraising and providing anti-fraud tips during community sports events [3][5]. Group 2: Targeted Outreach - The bank focuses on key demographics, particularly vulnerable groups such as the elderly, youth, and new residents, by customizing promotional strategies to effectively communicate financial knowledge [5]. - Various branches are implementing tailored programs, such as scenario simulations and community outreach, to help these groups recognize financial risks and make informed decisions [5][6]. Group 3: Innovative Engagement Methods - The bank is integrating financial education with local cultural events to make learning more engaging and relevant, such as setting up booths at community sports events and cultural festivals [6][8]. - Interactive methods, including games and live demonstrations, are being used to teach practical skills like identifying counterfeit currency and recognizing fraud [6][8]. Group 4: Community Support and Services - The bank is combining financial education with community services, such as providing support to students during exam periods and assisting small businesses with financial advice [9]. - A notable instance includes a cross-border service solution for a customer facing difficulties due to an expired ID, showcasing the bank's commitment to customer service [9]. Group 5: Commitment to Financial Literacy - The bank emphasizes that promoting financial knowledge is a systematic effort requiring collaboration across society, aiming to strengthen the financial safety net and contribute to a healthy financial ecosystem [10].