XIAOMI(HK:01810) Tai Mei Ti A P P·2025-06-27 14:29Core Insights - Xiaomi's first SUV model, YU7, achieved remarkable sales, with over 200,000 orders in just 3 minutes and nearly 290,000 in 1 hour, indicating strong market demand and confidence in the brand [2][3][4] - The company is transitioning from a smartphone manufacturer to an ecosystem giant, aiming to reshape the growth paradigm of Chinese tech enterprises [2][4] Sales Performance - The YU7's launch surpassed the sales performance of BMW's entire lineup in China over five months, and it is expected to exceed Xiaomi's annual sales target for electric vehicles [2][3][4] - As of May 21, 2025, the cumulative delivery of the SU7 series exceeded 258,000 units, with the SU7 becoming the best-selling model in its price range [8][9] Product Features - The YU7 is positioned in the mid-to-high-end SUV market, featuring advanced technology such as laser radar, an 800V high-voltage platform, and a range of 835 km, which outperforms competitors like the Tesla Model Y [4][6] - The pricing strategy for the YU7 is competitive, with the standard version priced at 253,500 RMB, which is lower than the Model Y [7] Market Strategy - Xiaomi's strategy includes a focus on technological innovation and quality assurance, with plans to enhance production capacity to meet the overwhelming demand for the YU7 [5][9][10] - The company is expanding its retail presence, with over 1,000 new stores opened in the first quarter, aiming for a total of around 20,000 stores by the end of the year [8] Future Outlook - Analysts predict that the demand for the YU7 will solidify Xiaomi's leadership in the high-end automotive market, with expectations for increased electric vehicle delivery forecasts for 2025 to 2027 [7][11] - Xiaomi's long-term vision includes significant investments in core technologies, with plans to allocate 200 billion RMB for research and development over the next five years [12][14] Ecosystem Development - The success of the YU7 is seen as a manifestation of Xiaomi's "ecosystem" strategy, integrating automotive, AIoT, and mobile technologies to create a comprehensive user experience [15] - The company is also advancing its self-developed chip plans, which are expected to enhance its automotive technology capabilities [5][14]