XIAOMI(HK:01810) Sou Hu Cai Jing·2025-06-28 02:43Core Viewpoint - The article discusses Xiaomi's recent launch of the YU7 model, highlighting the company's strategic positioning and marketing approach in the competitive electric vehicle market. Group 1: Product Positioning - Xiaomi YU7 is positioned against Tesla's Model Y, emphasizing its advantages in range, configuration, and cost-effectiveness [2] - The company has invested in extensive road testing, with 653 test vehicles covering 6.5 million kilometers, to ensure product quality and safety [4] Group 2: Safety Emphasis - Safety is highlighted as a fundamental aspect of the YU7, with the CEO stating that "safety is the premise, safety is the foundation, safety is everything" [5] Group 3: Transparency and Accountability - The CEO addressed external criticisms regarding Xiaomi's marketing strategies, emphasizing the need for careful communication and commitment to technological innovation [7] - During the launch, Xiaomi showcased the YU7's performance by revealing its record on the Nürburgring track, alongside a list of competing models to counter claims of inflated performance metrics [8] Group 4: Strategic Partnerships - Xiaomi's collaboration with BYD, GAC Toyota, and Zhengzhou Nissan is aimed at leveraging both new energy and traditional automotive strengths, signaling a commitment to a complementary technological ecosystem [9][10] Group 5: Industry Positioning - The CEO's remarks at the event reflect a shift in perception from being a newcomer to being recognized as a key player in the automotive industry, indicating a need for higher standards and adaptability in a competitive landscape [12]