CSN(SH:600029) Zhong Guo Min Hang Wang·2025-06-28 13:11Core Viewpoint - China Southern Airlines Group is actively participating in rural revitalization efforts through the "Wings Spread Rural · Taste Mountains and Rivers" product exhibition and sales event, aiming to leverage small products to stimulate large industries and support poverty alleviation and rural development [1][6]. Group 1: Event Overview - The exhibition features a combination of product promotion, cultural tourism display, tasting experiences, and live interaction, creating a fast track for rural products from farms to markets, attracting over a thousand participants including employees and partners [3]. - The event showcases over 400 products from 14 supported regions, highlighting unique local specialties such as Xinjiang's maren candy and various regional delicacies from Guangdong, Guizhou, and more [4]. Group 2: Business and Cultural Impact - The exhibition serves as a platform for cultural display and industry collaboration, featuring product introductions, cultural presentations, and stories from supported regions, effectively showcasing their natural beauty and development potential [5]. - Agreements were signed for significant procurement contracts and intentions for ongoing sales, establishing a foundation for continuous market access and brand building for rural products [5]. Group 3: Strategic Goals - China Southern Airlines aims to not only sell products but also to help rural areas build brands and expand markets, leveraging its global network and customer base to enhance the visibility and sales of rural specialties [5]. - The company has already facilitated over 1 billion yuan in sales through various channels, significantly benefiting thousands of farmers and marking a deepening of its "aviation + consumption assistance" model [5].