BEKE(US:BEKE) Sou Hu Cai Jing·2025-06-29 00:13Core Viewpoint - The real estate self-media information dissemination ecosystem is facing new challenges for standardized development as short videos and live broadcasts become important channels for public access to real estate information [1][3]. Group 1: Event Overview - The "Sunshine Communication" real estate new media creator empowerment plan and "E Road Red Sail" forum was launched on June 26, guided by various local government departments and organizations [1]. - The event gathered over 500 self-media creators, focusing on "Party Building Leadership + Practical Empowerment" to build a "real, professional, and sunny" online real estate information ecosystem [1][3]. Group 2: Industry Practices - The "Galaxy Plan" by Beike has incubated over 1,000 self-media creators since its launch in 2022, creating a communication matrix with 3 million followers [3][8]. - The plan aims to reconstruct content production standards and knowledge dissemination paths, ensuring that authenticity and professionalism are prioritized [3][4]. Group 3: Compliance Challenges - Emphasis was placed on avoiding predictions without factual basis, unprofessional commentary, and irresponsible hype in real estate self-media content [4][6]. - The need for a balance between traffic and responsibility was highlighted, urging creators to clarify the boundaries of "creative freedom" [4]. Group 4: Self-Regulation Initiatives - A self-discipline declaration was made by nine self-media representatives, focusing on four dimensions: maintaining authenticity, enhancing professional knowledge, promoting city values, and fulfilling social responsibilities [6][10]. - This declaration serves as a commitment from real estate agents to provide more accurate and valuable real estate content services to the citizens of Qingdao [6]. Group 5: Training and Empowerment - The "E Road Red Sail" forum, in collaboration with Beike's "Galaxy Plan," initiated a two-day professional training program to enhance content creation and compliance capabilities for real estate self-media creators [8][10]. - The training included sessions on new media platform operations, effective creation guidelines, and flow conversion analysis, with personalized support provided by industry experts [8][10]. Group 6: Future Initiatives - The "Discover Good Houses in Qingdao" short video competition was launched to encourage creators to visualize and explore livable housing options in the city [10]. - The implementation of this empowerment plan is expected to promote more standardized and professional content creation in Qingdao's real estate new media sector, contributing to the construction of a modern international metropolis [10].