BILIBILI(US:BILI) Sou Hu Cai Jing·2025-06-29 01:21User Growth and Engagement - Bilibili's daily active users surpassed 107 million in Q1, with monthly active users reaching 368 million, indicating a continuous expansion of its user base [1] - The average age of users is 26, with over 70% coming from universities, and an impressive 82% coverage from 985 universities [1] - User engagement is strong, with 16 million users logging in more than 360 days a year and 26 million logging in every month, reflecting year-on-year increases of 60% and 30% respectively [1] - Daily average usage time exceeds 108 minutes, showcasing deep user affection for the platform [1] - Retention rates are high, with 80% of users retained after 12 months, 84% for those over 10 years, and 90% for users registered for over 15 years [1] Creator Economy - In 2024, over 3.1 million creators (UP主) earned income on Bilibili, with monthly average transaction volume per creator increasing by 28% and monthly average charging income rising by 122% [2] Personal Connection and Community - The CEO shared personal experiences with Bilibili, highlighting the joy of interests and community, which resonate with users regardless of age or income [5] - Notable creators include "-Lks-", who has been active for over 10 years and has diversified content across various fields, and "小潮院长", who transitioned from gaming to becoming a well-known director on the platform [5] - "小透明明TM" experienced significant growth after returning to his passion for art and history, with a video on "清明上河图" achieving over 7 million views and his art book selling over 20,000 copies [6] Future Outlook - The CEO emphasized that the commonality among Bilibili users is their passion for interests, which is fundamental to the platform's community and future development [9]