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Core Viewpoint - The current trend among domestic smartphone brands is a reliance on co-branding with established camera manufacturers rather than solely focusing on their own technological advancements in photography [1][5]. Group 1: Co-Branding Strategy - Domestic smartphone brands have increasingly partnered with renowned camera brands like Leica, Zeiss, and Hasselblad to enhance their market appeal and perceived quality [1][3]. - The co-branding strategy is seen as a way to create a "false demand" by leveraging the prestige of established camera brands to attract consumers, rather than solely improving camera technology [5][7]. - The effectiveness of co-branding is questioned, as it may lead to an over-reliance on external partnerships while neglecting the development of in-house capabilities [5][6]. Group 2: Market Dynamics - The smartphone market is shifting towards a focus on co-branding, with brands like Xiaomi transitioning from a performance-centric approach to one that emphasizes partnerships [5][6]. - The notion that "parameters determine everything" reflects a broader industry trend where brands prioritize marketing and branding over genuine technological innovation [5][6]. - The article suggests that while co-branding can be a useful marketing tool, it should not be the primary measure of a smartphone's quality [7].