洋河股份，留给张联东的时间不多了？

Core Viewpoint - The article discusses the recent struggles of the leaders of the Chinese liquor industry, specifically Zhang Deqin of Kweichow Moutai and Zhang Liandong of Yanghe Brewery, highlighting their declining performance and market position [2][4][11]. Company Performance - Kweichow Moutai's chairman Zhang Deqin faced significant challenges shortly after taking office, with the price of Moutai liquor experiencing a sharp decline, leading to ongoing criticism of the company [4][6]. - Yanghe Brewery, under Zhang Liandong's leadership, saw revenue growth rates of 20.14% and 18.76% in 2021 and 2022, respectively, but faced a dramatic downturn in 2023 with a net profit loss of 187 million yuan [6][8]. - In 2024, Yanghe's revenue dropped by 12.83% year-on-year, and net profit plummeted by 33.37%, resulting in a loss of its position among the top three in the industry, overtaken by Shanxi Fenjiu [6][8]. Market Position - Yanghe Brewery's market position has deteriorated significantly, now ranking fifth in the industry, with the potential risk of being surpassed by Gujing Gongjiu [8][9]. - The company is facing increasing competition from established brands like Moutai, Wuliangye, and Luzhou Laojiao, which are aggressively capturing market share [9][10]. Challenges Faced - Yanghe Brewery is currently grappling with four major challenges: negative public sentiment, product quality concerns, ineffective management decisions, and marketing difficulties [9][10]. - The company's brand image has suffered due to widespread criticism, and management decisions, such as the launch of a new product line, have not been well received by the market [10]. Leadership Changes - Recent leadership changes at Yanghe Brewery, including the removal of Yang Weiguo from key positions, have raised questions about accountability and the future direction of the company [12][14]. - The article suggests that Zhang Liandong's time may be limited due to the company's poor performance and the scrutiny from local government [11][14].