XIAOMI(HK:01810) Sou Hu Cai Jing·2025-06-30 01:21Core Viewpoint - The incident involving the founder of Cat King Audio, Zeng Dejun, and Xiaomi's CEO Lei Jun highlights the impact of social media on public perception and the importance of crisis management in business operations. The event has raised questions about respect and public relations in the corporate world [1]. Group 1: Incident Overview - Zeng Dejun's video recalls a meeting over ten years ago with Lei Jun, where he felt disrespected after Lei dismissed his smart speaker project, stating it was a waste of time [3]. - The video sparked widespread discussion online, with many criticizing Lei Jun's attitude and calling for more respect from business leaders [4]. - Zeng later clarified that his comments were not intended as a malicious critique of Xiaomi, but rather an expression of personal disappointment [5]. Group 2: Xiaomi's Response - Xiaomi's executive Wang Hua responded, stating that Zeng's account of the meeting was inaccurate, as the project discussed was a WiFi audio system, not a smart speaker, which did not exist at that time [7]. - Wang emphasized that the alleged "cold treatment" and Lei's quick departure did not occur, asserting that Xiaomi maintains respect for entrepreneurs throughout the investment process [8]. - He reiterated Xiaomi's commitment to transparency and respect in dealings with all entrepreneurs, highlighting the importance of accurate recollection of events [9]. Group 3: Media and Public Opinion - The incident illustrates the rapid spread of information in the social media age, where personal grievances can quickly escalate into major public discussions [11]. - Media coverage has been criticized for being overly emotional and lacking fact-checking, complicating the situation further [12]. - Companies must develop effective crisis management strategies to address public relations challenges, as timely and clear communication is essential to restore trust [13]. Group 4: Broader Implications - The event underscores the complex relationship between public opinion, media influence, and crisis management in the modern business landscape [15]. - Companies and public figures must navigate the challenges of maintaining their image while managing personal emotions and public perceptions [15].