Core Viewpoint - The event "2025 Mountain and Sea Spirit: Yuyuan Lantern Festival and China-Thailand Cultural Month" showcases the integration of traditional Chinese culture with modern technology through the Petstar brand, highlighting the growing trend of cultural and pet product fusion in the new consumption wave [2][7]. Group 1: Event Overview - The Yuyuan Lantern Festival features the theme "Mountain and Sea Spirit," inspired by the ancient Chinese text "Shan Hai Jing," creating an immersive artistic experience that combines traditional aesthetics with modern technology [2]. - The festival includes various activities such as light art exhibitions, themed markets, and culinary experiences, attracting numerous visitors [2]. Group 2: Petstar Brand Initiatives - Petstar integrates Eastern cultural elements into pet product design, emphasizing "Eastern Aesthetics" and offering interactive experiences for pet owners during the festival [4]. - The brand has previously showcased its commitment to cultural integration by featuring Hanfu styles at the Shanghai Pet Fashion Week and launching culturally themed pet products [7]. Group 3: Company Strategy and Financial Performance - Tianyuan Pet is transitioning from a traditional pet product manufacturer to an industry ecosystem builder, focusing on user engagement, data, and brand development [8]. - The company reported significant revenue growth, with 2024 revenue reaching 2.764 billion yuan, a 35.69% increase year-on-year, and a 13.07% increase in Q1 2025 compared to the previous year [9].
共赴跨跃国界的人宠文化之旅 天元宠物亮相2025泰国豫园灯会