B站16周年庆典：用户黏性高涨，超1600万用户年登录超360天！

Core Insights - Bilibili (B站) celebrated its 16th anniversary, highlighting its unique community culture and robust growth trajectory, with a focus on user engagement and business achievements [1] - CEO Chen Rui emphasized the importance of "every kind of passion" in understanding Bilibili's user ecosystem and business success [1] User Growth and Engagement - Bilibili's daily active users surpassed 107 million in Q1, with monthly active users reaching 368 million, showcasing a strong appeal among younger demographics [1] - The average user age is 26, with over 70% of users coming from universities, and an impressive 82% coverage from 985 universities [1] - User retention is strong, with 16 million users logging in for over 360 days in a year, and 26 million logging in for 30 days each month, reflecting year-on-year growth of 60% and 30% respectively [1] - Users spend an average of over 108 minutes daily on the platform, indicating high engagement levels [1] User Retention and Loyalty - Longer registered users exhibit higher retention rates, with 80% retention for users after 12 months, 84% for those registered for over 10 years, and 90% for users over 15 years [3] - This data underscores the strong community atmosphere and user loyalty within Bilibili [3] Commercialization Progress - In 2024, the number of monetized content creators (UP主) exceeded 3.1 million, with a 28% increase in average monthly business orders per user and a remarkable 122% growth in average monthly charging revenue [3] - These achievements are attributed to Bilibili's continuous investment in and optimization of the UP主 ecosystem, reflecting a steady path towards commercialization [3] Community and Content Creation - Several veteran UP主 shared their creative journeys, illustrating the diverse content landscape on Bilibili, from gaming and music to art and travel [4] - Chen Rui concluded by emphasizing that the common thread among Bilibili users is their passion for interests, which fosters a vibrant and creative community [4]