2025年五芳斋中秋私享宴暨新品品鉴会圆满举行，新质聚力，糯月同心，共启中秋新篇章！

Core Insights - The event marked the launch of Wufangzhai's 2025 Mid-Autumn Festival campaign, emphasizing the brand's commitment to innovation while preserving traditional Chinese culinary culture [1][24] - Wufangzhai aims to enhance consumer experience with new products and quality, ensuring a safe and delightful Mid-Autumn celebration [2][24] Strategic Initiatives - Wufangzhai's 2025 Mid-Autumn strategy focuses on "new products and new quality" as dual engines to provide consumers with a reassuring and delicious experience [2] - The company has established a strict quality assurance traceability system, achieving certifications such as ISO9001 and HACCP to ensure food safety [4] Supply Chain Enhancements - The establishment of a self-built baking base significantly enhances the supply chain's autonomy and quality assurance capabilities, laying a solid foundation for the successful development of the "Light Sweet Rice Mooncake" series [6] - The new product series aims to meet modern consumers' dual pursuit of health and unique flavor with its soft, glutinous texture and fresh rice aroma [6][12] Product Launches - The event featured the unveiling of two key product lines: the "Heritage Supreme Mooncake Series," which combines Eastern aesthetics with premium ingredients, and the "Light Sweet Rice Mooncake Series," which showcases unique flavors and traditional craftsmanship [10][12] - Both product lines were presented in a captivating fashion show, enhancing the event's cultural atmosphere [14] Collaborative Projects - The launch of the "Wufang Rice Intangible Cultural Heritage Research Co-Creation Project" signifies a fusion of traditional craftsmanship, health concepts, and design innovation, aligning traditional skills with modern industry [15] Marketing and Partnerships - The marketing policies for 2025 were detailed, showcasing Wufangzhai's supply chain, product, and brand advantages to instill confidence in market partners [17] - The event culminated in a ceremonial launch, symbolizing the official start of Wufangzhai's 2025 Mid-Autumn campaign, with a focus on growth in non-zongzi business lines [19] Consumer Engagement - The event featured an immersive product display area, allowing attendees to experience the new products and appreciate the brand's cultural value and innovative spirit [21]