Starbucks(US:SBUX) 3 6 Ke·2025-06-30 08:16Core Viewpoint - The opening of Louis Vuitton's flagship store "Louis Ship" in Shanghai has sparked a unique public interest due to its architectural design and its perceived feng shui implications, particularly its alignment with the nearby Starbucks [1][4][6]. Group 1: Louis Vuitton's "Louis Ship" - The "Louis Ship" measures 114.5 meters in length, 30 meters in height, and has a total area of 1,600 square meters, featuring three levels dedicated to exhibitions, a boutique, and a café [7][10]. - The store is expected to remain in Shanghai's Jing'an District for at least two years, attracting significant public attention and foot traffic since its unveiling [7][12]. Group 2: Starbucks' Response - Starbucks' flagship store, which opened in 2017, is the largest in the world at 2,700 square meters and features an immersive coffee experience [14]. - In response to the feng shui debate, Starbucks engaged in promotional activities and social media campaigns to leverage the increased attention, including a "Happy Creation" event [21][23]. Group 3: Feng Shui Debate - The pointed bow of the "Louis Ship" is said to create a "sharp angle kill" effect directed at Starbucks, which has led to discussions about the potential negative impacts of such feng shui [4][14][16]. - Starbucks' logo, featuring the Siren from Greek mythology, is humorously positioned as a protective figure against the "Louis Ship," adding to the narrative of competition between the two brands [18][21]. Group 4: Public Engagement and Marketing - The opening of the "Louis Ship" led to a surge in visitors at Starbucks, with reports of long queues and increased customer traffic, suggesting a mutually beneficial outcome for both brands [23][24]. - Social media engagement included a photo editing competition where users creatively altered images of the "Louis Ship" and Starbucks, further enhancing brand visibility [24][25].