Stellantis(US:STLA) Zhong Guo Qi Che Bao Wang·2025-06-30 08:46Core Viewpoint - The luxury automotive brand Maserati, under Stellantis, is facing unprecedented challenges, leading to speculation about a potential sale as the company grapples with significant financial losses and strategic disagreements within its board [3][4][5]. Group 1: Maserati's Performance - Maserati's sales plummeted over 50% in 2024, with only 11,300 units sold, resulting in an operating loss of approximately $298 million [4][6]. - The brand's operational losses adjusted to €260 million, with a 48% decline in sales in the first three months of 2025 [6]. - Historically, Maserati achieved a peak global sales figure of 49,000 units in 2017, but has since seen a drastic decline in sales performance [7]. Group 2: Internal and External Challenges - Internal factors include a limited product line and slow model updates, which hinder Maserati's competitiveness against rivals like Porsche [7][8]. - External pressures stem from increasing competition in the luxury market, including traditional brands and the rise of electric vehicle manufacturers like Tesla, which are capturing market share [8][10]. - Economic instability and changing consumer preferences are also contributing to the decline in luxury vehicle sales, as consumers become more price-sensitive and practical in their purchasing decisions [9][10]. Group 3: Strategic Considerations - Stellantis is under pressure from investors to streamline its brand structure and improve profitability, with stock prices dropping nearly two-thirds since March 2024 [5]. - The board is divided on whether to sell Maserati, with some members advocating for a sale due to the brand's inability to recover, while others believe in its long-term value [4][5]. - Experts suggest that luxury brands must invest in electric vehicle development and enhance their product offerings to remain competitive in a rapidly evolving market [11].