拉布布走红启示，数字时代文化IP孵化新密码

Group 1 - The core viewpoint of the article highlights the unique path of the character Labubu from a trendy toy to a cultural phenomenon, emphasizing its distinct IP incubation process that diverges from traditional methods [2] - Labubu's rise is attributed to its unique design and character traits that resonate with contemporary user aesthetics and emotional projections, marking a rebellion against perfect imagery [3][4] - The collaboration between Labubu's creator and Pop Mart in 2019 marked a significant turning point, leading to the character's integration into a mature IP operation system and the introduction of blind box products [5] Group 2 - The viral spread of Labubu on social media, particularly through endorsements from celebrities like BLACKPINK's Lisa, played a crucial role in its popularity, leading to significant demand in markets like Southeast Asia [6][7] - Labubu's sales reached 3.04 billion yuan in 2024, accounting for 23% of Pop Mart's total revenue, establishing it as the most influential and highest-grossing IP within the company [7][8] - The article discusses the transformation of IP incubation from traditional media reliance to a model driven by social platforms and user interaction, indicating a significant shift in the media environment [9][10] Group 3 - The evolution of IP functions is noted, with IP now serving as a core asset that connects communities and carries cultural recognition, moving beyond being mere extensions of single works [14] - The article emphasizes the importance of cultural IP in driving China's industrial upgrade, suggesting that successful IP can enhance local design and manufacturing capabilities [16][17] - The future of IP development in China is seen as a potential bridge between cultural soft power and economic hard power, with a focus on nurturing globally impactful IP from the burgeoning digital ecosystem [16][17]