Core Viewpoint - The company, despite experiencing significant losses in 2024, remains confident in its ability to navigate the challenging real estate market and is focused on sustainable development and strategic adjustments [1][6]. Financial Performance - In 2024, the company reported a revenue of approximately 753.44 billion yuan, with a net loss attributable to shareholders of 61.15 billion yuan, marking a year-on-year decline of about 788.54% [1]. - The company's contracted sales amounted to 685.1 billion yuan, down 55.39% year-on-year, with a contracted area of 4.714 million square meters, a decrease of 46.25% [1]. - By the end of 2024, the company had a total interest-bearing debt of 735 billion yuan, with only about 5.6 billion yuan of public debt remaining to be repaid, indicating that the peak of debt repayment has passed [2]. Market Conditions - The overall market remains in a downturn, with the national market heat reaching a low of 15% in September 2023, recovering to around 50% in October but still below previous highs [3]. - The company has seen a significant drop in sales, with a monthly average sales scale decreasing from approximately 60 billion yuan in 2023 to about 30 billion yuan in 2024 [3]. Strategic Focus - The company plans to continue a cautious approach to investment, focusing on core business areas and optimizing resource allocation while ensuring financial safety [4][5]. - The management emphasizes the importance of adapting to market changes and policy directions to find new opportunities for survival and growth during the ongoing structural adjustments in the industry [5][6]. Future Outlook - The company believes that the real estate market in China will continue to exist long-term, with projected annual sales remaining between 4 trillion to 5 trillion yuan in the next 10 to 15 years [5]. - The management is confident that despite the challenges, there will be opportunities for resilient companies to thrive in the evolving market landscape [6].
金地:在周期中“活下来”