XIAOMI(HK:01810) Sou Hu Cai Jing·2025-07-01 02:19Core Insights - The article highlights the positive reception of Xiaomi's new SUV model YU7, praised by influencer Zhang Quandan as his "dream car," emphasizing that Xiaomi's success is not solely based on marketing but also on product quality [1][3]. Group 1: Product Performance - The YU7 features impressive specifications, including a range of 835 km and a 0-100 km/h acceleration time close to 3 seconds, distinguishing it in the electric SUV market [5]. - The vehicle's order volume has exceeded expectations, indicating that Xiaomi's automotive venture is gaining traction [5]. Group 2: Marketing and Brand Perception - Zhang Quandan noted that the appeal of the YU7 goes beyond marketing gimmicks, questioning how a sudden influx of orders could be attributed solely to brand loyalty [3][5]. - The article discusses how Xiaomi's founder Lei Jun employs a unique marketing strategy, focusing on product specifications and user experience rather than engaging in negative competition with rivals [7].