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续航、加速双升,优惠仍“满配”,特斯拉Model 3长续航版涨价万元

Core Viewpoint - Tesla China has increased the price of the Model 3 Long Range All-Wheel Drive version by 10,000 yuan, raising the price from 275,500 yuan to 285,500 yuan, while keeping the prices of the other Model 3 variants unchanged [1] Group 1: Price Adjustments and Model Upgrades - The price increase for the Model 3 Long Range version is attributed to model upgrades, including an extended CLTC range of 753 kilometers and a reduced 0-100 km/h acceleration time of 3.8 seconds [1] - The Model 3 Long Range version features a new battery pack with an updated chemical composition, enhancing durability and range without changing the battery capacity [1] - Tesla has also introduced a new acceleration enhancement software package worth 14,100 yuan for free, contributing to the improved acceleration time [1] Group 2: Market Context and Sales Performance - Tesla has raised prices twice in China this year, following upgrades to certain Model 3 and Model Y variants in January and March [2] - In Q1, Tesla's revenue fell by 9% year-on-year, and net profit dropped by 71%, with wholesale sales in China down 17.6% in the first five months [2] - The decline in sales may be linked to production adjustments at the Shanghai Gigafactory and consumer hesitation due to the launch of the refreshed Model Y [2] Group 3: Competitive Landscape - The domestic market for new energy vehicles priced between 250,000 and 300,000 yuan is highly competitive, with brands like Xiaomi and Zeekr gaining market share through aggressive pricing strategies [2] - The refreshed Model Y has not seen a price increase, possibly reflecting Tesla's assessment of the competitive environment [3] - Tesla continues to offer multiple incentives for the Model 3 Long Range version, including a 5-year interest-free financing option and various discounts [3]