SAIC MOTOR(SH:600104) Guan Cha Zhe Wang·2025-07-01 08:09Core Insights - MG and OPPO have announced their latest achievements in the vehicle connectivity sector, launching the 2026 MG5 and Cyberster models with competitive pricing and various purchase benefits [1] - MG is accelerating its "All in New Energy" strategy, planning to release 13 new models over the next two years, covering pure electric, hybrid, and range-extended vehicles [3] - The collaboration between MG and OPPO aims to enhance the smart cockpit experience, integrating features such as voice control and seamless connectivity between mobile devices and vehicles [5] Group 1 - The 2026 MG5 is priced between 59,900 and 69,900 yuan, while the new MG Cyberster is priced between 319,800 and 359,800 yuan [1] - MG has focused on appealing to young consumers with its design and pricing strategy since the launch of the MG5 in 2020 [1] - The partnership with OPPO began in 2021 and has evolved to include a strategic cooperation agreement aimed at integrating software and ecosystems between vehicles and mobile devices [5] Group 2 - The upcoming MG4 model will feature vehicle-to-mobile connectivity and is set to debut in August, showcasing innovations like AI integration and navigation through mobile devices [5] - Future products from the MG and OPPO collaboration will expand from mobile phones to IoT ecosystem products, with plans to extend their market reach globally [7] - A joint marketing team will be established to enhance brand building and user engagement, exploring innovative cross-industry collaboration channels [7]