BIDU(US:BIDU) Guan Cha Zhe Wang·2025-07-01 08:40Group 1 - Baidu announced a new organizational adjustment on July 1, with He Haijian, former CFO of Kingsoft Cloud, becoming Baidu's CFO, while veteran executive Cui Shanshan stepped down as HR head [1] - The organizational changes include three key shifts: He Haijian officially joins Baidu as CFO, He Junjie no longer serves as acting CFO and will oversee HR and administrative management, and Cui Shanshan continues as Secretary-General of the Cultural Committee [1] - He Haijian has a strong background in finance and investment banking, having served as CFO of Kingsoft Cloud from 2020 to June 2025, leading the company to successful listings in the US and Hong Kong [1][2] Group 2 - He Junjie, who has a deep investment banking background, has held various significant roles prior to joining Baidu, including positions at China International Capital Corporation and Warburg Pincus [3] - He Junjie has been instrumental in major strategic projects at Baidu, including the merger of Baidu Waimai and Ele.me, and the IPO financing of iQIYI [3] - The new head of Baidu's Mobile Ecosystem Group (MEG), Luo Rong, also has a finance background, having previously served as CFO at multiple companies [3][4] Group 3 - Cui Shanshan, a founding member of Baidu, has played a crucial role in revitalizing the company's corporate culture after returning in 2017, emphasizing accountability and performance [4][5] - Following a public relations crisis, Cui Shanshan reinforced the importance of Baidu's core values and the need for continuous self-improvement [5] - CEO Li Yanhong highlighted that the organizational changes aim to stimulate innovation and vitality within the company [5]