安踏再下出海“大棋”！美国首店落地比佛利山庄

Group 1 - Anta is intensifying its international expansion, planning to open more stores in Singapore, Malaysia, and the Philippines by fiscal year 2025, and is preparing to launch its first retail store in the United States [1] - Anta's CEO Xu Yang has confirmed plans to open multiple brand stores in the U.S. by 2025, potentially in Beverly Hills, Los Angeles, and Fifth Avenue, New York [1] - The first U.S. store is nearing its opening, as indicated by Anta's Chief Creative Officer and basketball ambassador Kyrie Irving during his visit to the Beverly Hills location [1] Group 2 - In July 2023, Anta signed a contract with NBA star Kyrie Irving, who chose Anta over other brands after ending a lucrative deal with Nike [4] - Irving's desire for greater creative freedom in shoe design influenced his decision to partner with Anta, where he is deeply involved in product design and brand strategy [4] - The first signature shoe from Irving's personal product line, KAI 1, will be released in March 2024 at a price of $125, significantly lower than similar Nike products [6] Group 3 - The KAI 1 shoe sold out quickly, making Anta the fastest-growing sneaker brand on the resale platform StockX in 2024, with analysts predicting a 20% increase in annual sales for Anta's basketball shoes due to the partnership with Irving [6] - Anta has previously signed other NBA players like Klay Thompson and Gordon Hayward, but the collaboration with Irving represents a significant step towards the company's global ambitions [6] Group 4 - In December 2021, Anta announced a new 10-year development strategy, shifting from a focus on "single focus, multi-brand, all-channel" to "single focus, multi-brand, globalization" [7] - Xu Yang's return to Anta as CEO in March 2023 is seen as a move to prioritize internationalization, with the U.S. market being a crucial part of this strategy [7] - Anta currently distributes in the North American market primarily through multi-brand operators like Dick's Sporting Goods and Foot Locker [7]