Group 1 - Nestlé China has appointed Kais Marzouki as Chairman and CEO starting July 1, 2025, marking a significant leadership change in the company [1] - Marzouki has extensive experience within Nestlé, having previously served as Chairman and CEO of Nestlé Philippines and held various senior management roles across different regions [2][3] - Under Marzouki's leadership, Nestlé Philippines regained growth, increasing its market share by over 200 basis points and boosting daily consumption of Nestlé products from 0.9 to 1.1 servings [3] Group 2 - In 2024, Nestlé Greater China reported sales of 5 billion Swiss francs, reflecting a 1.3% decline in sales, with currency fluctuations contributing to a 3.5% decrease [4] - The company experienced growth in its infant nutrition and confectionery segments, while its seasoning and dairy businesses saw a decline in market share [4] - The operating profit margin decreased by 40 basis points to 16.1%, attributed to higher input costs and increased investments in advertising and marketing [4]
雀巢中国进入马凯思时间：增长存在压力丨消费参考