XIAOMI(HK:01810) Sou Hu Cai Jing·2025-07-02 15:34Core Insights - Xiaomi's Yu7 is positioned as a competitor to Tesla's Model Y, with a focus on luxury and high performance in the SUV market [4][5] - The Yu7 has received significant initial demand, with over 289,000 pre-orders within the first hour of its launch [4] - Xiaomi aims to enhance production capacity to meet the high demand, with delivery timelines extending up to 14 months for certain models [6] Group 1: Product Launch and Market Positioning - The Yu7 is available in three configurations and nine color options, with prices starting at 253,500 yuan, which is 10,000 yuan cheaper than the Model Y [4] - The average age of Yu7 users is 33, with a female customer ratio of 30%, indicating a slight increase in female interest compared to previous models [4][5] - The top three cities for Yu7 sales are Shanghai, Hangzhou, and Beijing, which are also the best-selling cities for the Model Y [4] Group 2: Competitive Landscape and Industry Dynamics - Xiaomi's CEO expressed concerns about the competitive landscape, acknowledging the strength of the Model Y and the challenges in the SUV market [4][5] - Other car manufacturers are attempting to attract potential Yu7 customers by offering to cover deposits for cancellations, indicating a competitive response to Xiaomi's launch [6] - The CEO emphasized the importance of mutual respect among competitors, suggesting that companies should focus on their strengths rather than disparaging others [6] Group 3: Production and Delivery Challenges - Current delivery timelines for the Yu7 range from 39-61 weeks depending on the model, reflecting the overwhelming demand [6] - Xiaomi has revised its production target for the year from 300,000 to 350,000 units to better align with demand [6] - The company is prioritizing domestic deliveries and plans to consider international expansion only after 2027 [6]