Zhejiang Meida(SZ:002677) Bei Ke Cai Jing·2025-07-03 02:11Core Viewpoint - Zhejiang Meida's investment in Magic Vision Technology marks its entry into the smart driving sector, reflecting a strategic move to overcome growth bottlenecks faced by traditional manufacturing companies [1][2]. Investment Details - Zhejiang Meida plans to invest 110 million yuan to acquire a 4.8657% stake in Magic Vision Technology, which specializes in smart driving technology [2]. - The investment includes 10.03 million USD in newly registered capital and the purchase of 22791 USD in existing capital [2]. Company Background - Zhejiang Meida is primarily focused on integrated kitchen appliances, including a range of cooking and water purification products, and was the first company in the integrated stove industry to be listed on the Shenzhen Stock Exchange [2]. - Magic Vision Technology is an innovative company dedicated to the research and production of autonomous driving and advanced driver-assistance systems [2]. Market Context - The smart driving industry is experiencing rapid growth, with increasing penetration rates in both passenger and commercial vehicles [2]. - The investment is seen as a way for Zhejiang Meida to capitalize on the growth opportunities in the smart driving sector and enhance shareholder returns [2]. Financial Performance - Magic Vision Technology's post-investment valuation is estimated at 2.261 billion yuan, despite projected revenues of 375 million yuan and a net loss of 148 million yuan for 2024 [3]. - The company has not yet reached breakeven and requires significant ongoing investment in research and development [3]. Industry Trends - The trend of cross-industry integration is prevalent in the home appliance sector, with companies like Gujia Home and Daya Shengxiang diversifying into new business areas [6][8]. - The home furnishing industry is increasingly moving towards a "big home" model, integrating home appliances, furniture, and home decoration [9]. Risks and Opportunities - The cross-industry approach presents both risks and opportunities, as companies must align new ventures with their core strategies to avoid resource wastage and market disorder [1][9]. - The rapid technological advancements in the smart driving sector pose challenges, including competition and the need for continuous innovation [3].