XIAOMI(HK:01810) Sou Hu Cai Jing·2025-07-03 03:27Core Viewpoint - Xiaomi continues to leverage popular culture and user engagement to drive product sales, exemplified by the launch of the "Are you OK" keychain, which is an upgraded version of a previously successful product [3][10][13]. Product Launch and Features - The new "Are you OK" keychain is priced at 19.9 yuan and includes two valve caps and a set of accessories, showcasing a strategy of "upgrading features while reducing prices" [15][17]. - The keychain features a color-changing design that reacts to sunlight, adding a unique aesthetic appeal [13]. Marketing Strategy - Xiaomi's marketing approach includes engaging with internet culture, as seen with the initial success of the valve cap product, which was promoted by CEO Lei Jun [5][8]. - The company has maintained momentum by expanding the product line to include various accessories, such as mouse pads and now the keychain [10]. Service Promotion - Xiaomi announced a battery replacement service with a discount of 20% for 32 smartphone models, with prices starting at 79.2 yuan [19]. - The promotion is time-limited, running until July 7, and aims to enhance customer satisfaction by providing cost-effective maintenance options [19]. Supported Models - The battery replacement service covers a wide range of models, including various Redmi and Xiaomi series, ensuring a broad customer base can benefit from the offer [20][24].