杏花村酒家北京首店落子三元桥

Core Viewpoint - The opening of the first "Xinghuacun Restaurant" in Beijing by Fenjiu Group marks a significant step in expanding its presence in the Beijing-Tianjin-Hebei market, promoting Fenjiu culture and quality through an innovative dining experience [1][2]. Group 1: Company Strategy - The Beijing store is part of Fenjiu Group's strategy to "root in Shanxi and expand nationwide," serving as an important milestone in its national layout [1]. - The restaurant aims to provide a high-quality service experience while telling the story of Shanxi cuisine and liquor [1]. Group 2: Industry Trends - The restaurant introduces a new vitality and depth to Beijing's dining market, emphasizing the integration of traditional Shanxi cuisine with modern culinary techniques [2]. - The shift in consumer demand from mere sustenance to a focus on taste and cultural experience is highlighted, with the restaurant's model combining food, liquor, and culture [2]. - The establishment is expected to promote the development of Shanxi cuisine in Beijing and foster collaboration with local supply chains and the cultural tourism industry, exploring new "dining + tourism" models [2].