昔日“白酒探花”洋河掉队：董事长张联东离职，曾为业绩下挫致歉

Core Viewpoint - Yanghe Co., Ltd. is experiencing significant executive turnover, which is largely attributed to the company's recent performance struggles, particularly in 2024, where it lost its position among the top three liquor companies in China [3][9][14]. Group 1: Executive Changes - Zhang Liandong has resigned from his positions as Chairman and Director of Yanghe Co., Ltd. due to work adjustments, marking the second high-level departure since the release of the 2024 annual report [3][6]. - Yang Wei Guo, another board member, also resigned shortly before Zhang, citing similar reasons [6][9]. - The company is in the process of selecting new board members and a chairman, which will be crucial for its future performance [9][28]. Group 2: Financial Performance - Yanghe's revenue for 2024 was 28.88 billion yuan, a decline of 12.83% compared to 2023, while net profit dropped by 33.37% to 6.67 billion yuan [12][13]. - The company’s performance has significantly regressed, with profits reverting to levels seen in 2017, amidst a broader industry downturn [12][14]. - In Q1 2025, Yanghe reported a revenue of 11.07 billion yuan, down 31.92% year-on-year, and a net profit of 3.64 billion yuan, down 39.93% [16][17]. Group 3: Market Position and Challenges - Yanghe has lost its position as the third-largest liquor company in China, overtaken by Shanxi Fenjiu and Luzhou Laojiao, which reported revenues of 36.01 billion yuan and 31.20 billion yuan, respectively [14][15]. - The company is the only one among the top five liquor firms to report negative revenue growth [15]. - The decline in sales is attributed to a saturated mid-range and premium market, leading to a significant drop in dealer enthusiasm and potential inventory risks [12][21]. Group 4: Management and Strategy - Zhang Liandong acknowledged the internal management issues as a significant factor in the company's underperformance during the industry adjustment period [22][23]. - The new leadership will need to address the structural problems within the dealer network and improve sales strategies to navigate the current market challenges [18][21]. - The company is considering appointing a new chairman from outside the liquor industry, raising questions about the management's expertise in the sector [28].