XIAOMI(HK:01810) Sou Hu Cai Jing·2025-07-03 04:36Core Viewpoint - Lei Jun, the chairman of Xiaomi Group, publicly recommended other brands of electric vehicles during a live broadcast, indicating that there is a high demand for the Xiaomi YU7 and suggesting alternatives like the XPeng G7 and Li Auto i8 [1][3]. Group 1: Xiaomi YU7 Launch and Sales Performance - The Xiaomi YU7 received over 200,000 pre-orders within 3 minutes of its launch, and this number reached nearly 300,000 within the first hour [6]. - After 18 hours, the total number of locked orders for the YU7 surpassed 240,000, with the highest demand coming from cities like Shanghai, Hangzhou, and Beijing [8]. - The average age of YU7 customers is 33 years, with women making up 30% of the customer base [8]. Group 2: Competitive Landscape and Industry Dynamics - Lei Jun has a history of recommending competing brands, such as Zhijie S7 and NIO ET5, indicating a collaborative spirit within the industry [3]. - He criticized the tactics used by some sales personnel from other brands to intercept YU7 orders, advocating for a focus on showcasing one's own strengths rather than disparaging competitors [5]. - Lei Jun's comments on the competitive landscape also included a response to Huawei's remarks about Xiaomi's market performance, emphasizing the importance of brand strength and consumer perception [5]. Group 3: Future Plans and Market Strategy - Xiaomi plans to prioritize domestic delivery issues due to high demand and will consider international expansion around 2027 [8]. - The company has delivered nearly 300,000 units of the Xiaomi SU7 since its launch 15 months ago, indicating a strong market presence [6]. Group 4: Stock Market Reaction - Following Lei Jun's live broadcast, Xiaomi Group's stock price experienced a decline, dropping by as much as 5% during trading on July 3 [8].