苹果“最复杂”佣金系统发布：开发者是受益者，还是新套路的牺牲品?

Core Viewpoint - Apple is facing unprecedented pressure in 2025 due to potential changes in its App Store commission structure, with a proposed reduction from 30% to 20%, which may extend beyond the EU borders [1] Group 1: Changes in Commission Structure - A new draft for App Store terms in the EU suggests a significant reduction in standard commission rates, which could impact Apple's revenue model [1][11] - Apple has introduced a complex commission system for developers, categorizing them into two main tiers with different fee structures [3][7] - Developers can choose to distribute apps through the App Store while using either Apple's in-app purchase (IAP) system or third-party payment methods, with varying fees applied [3][5][6] Group 2: Developer and Consumer Impact - The new commission structure creates a disparity between first-tier and second-tier developers, with an 8% difference in store service fees, raising concerns about the fairness of the system [8][9] - Many developers view Apple's new policies as detrimental, leading to increased costs for consumers and limiting developers' ability to use alternative payment methods [9][15] - Apple's high commission rates have historically forced developers to pass costs onto consumers, resulting in higher prices for iOS users compared to Android users [13][15] Group 3: Regulatory Challenges - Apple has faced multiple regulatory actions in the EU, including fines for not complying with the Digital Markets Act, which mandates lower commission rates and allows external payment options [11][12] - The company has been involved in ongoing legal battles regarding its commission practices, with significant fines imposed for perceived anti-competitive behavior [12][19] - The future of Apple's commission structure remains uncertain as it navigates regulatory pressures and developer demands for more equitable practices [19][20]