Workflow
雷军时隔3个月重返直播,称拦截小米YU7大可不必

Core Insights - Xiaomi's founder and CEO Lei Jun addressed concerns regarding the pre-order data for the YU7 model, clarifying that the statistics align with industry standards and are not misleading [1][2] - The YU7 model has shown strong market demand, with significant pre-order numbers reported shortly after its launch [4][5] Group 1: Product Launch and Performance - The Xiaomi YU7 SUV was officially launched on June 26, with a starting price of 253,500 yuan [4] - Within 3 minutes of its launch, pre-orders exceeded 200,000 units; within 1 hour, they surpassed 289,000 units; and within 18 hours, the total reached over 240,000 units [4][5] Group 2: Customer Demographics - The average age of YU7 owners is approximately 33 years, which is three years older than the average age of SU7 owners [2] - Female ownership of the YU7 stands at 30%, which is 4.5% higher than that of the SU7 during its initial sales period [2] - Among YU7 owners, 52.4% are iPhone users, which is 4.4% higher than the SU7 [2] Group 3: Competitive Landscape - Lei Jun commented on competitive tactics used by rival companies, noting that some competitors are employing misleading sales tactics to intercept potential YU7 buyers [2] - He emphasized that competitors should focus on promoting their own product advantages rather than resorting to negative tactics [2] - Lei Jun confirmed that there are no plans for Xiaomi to release a Redmi-branded vehicle [2]