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国金证券上线AI投顾,深化买方顾问服务,开启智能财富管理新范式

Core Viewpoint - The integration of AI technology in the securities industry is transforming wealth management, with firms like Guojin Securities leading the way by launching AI advisory services to enhance service quality and efficiency [1][6]. Group 1: AI Advisory Services - Guojin Securities has launched an "AI Advisory" service that provides personalized investment recommendations based on investors' historical trading preferences, aiming for tailored advice for different clients [1][4]. - The AI advisory service includes five main functions: AI stock recovery, AI fund recovery, AI stock selection, AI fund selection, and AI holding optimization, addressing various investment pain points and aligning with investor behavior [4][6]. - The AI advisory leverages big data and machine learning to improve market analysis accuracy and investment efficiency, offering customized wealth management solutions throughout the investor's life cycle [4][7]. Group 2: Market Trends and Investor Demographics - Over 80% of securities firms have initiated AI-related projects in the past two years, indicating a strategic shift in the industry to enhance service efficiency and respond to market changes [6][9]. - As of July 2023, the number of A-share investors in China surpassed 220 million, with a significant increase in new accounts, highlighting a growing demand for professional investment guidance among retail investors [6][9]. - The majority of investors are small and medium-sized, many of whom lack investment experience, creating a pressing need for accessible professional investment services [6][7]. Group 3: Benefits of AI Advisory - AI advisory services empower traditional advisory teams by providing efficient data processing and analysis tools, enhancing service efficiency and professionalism [7][9]. - The AI advisory platform allows small and medium-sized investors to receive personalized asset allocation plans and real-time investment advice based on their risk tolerance and financial goals [7][8]. - Guojin Securities emphasizes a customer-centric approach, utilizing AI algorithms to create a comprehensive service model that includes demand analysis, asset allocation, product selection, and ongoing tracking [8][9].