JGJC(SZ:000799) Sou Hu Cai Jing·2025-07-04 01:55Core Viewpoint - The collaboration between Pang Donglai and Jiu Gui Jiu to launch the "Jiu Gui · Freedom Love" liquor aims to replicate the success of the previous "Bao Feng · Freedom Love" product, which achieved significant sales growth [4][5][12]. Company Overview - Jiu Gui Jiu reported a revenue of 1.423 billion yuan in the previous year, a decline of 49.70% year-on-year, with a net profit of 12 million yuan, down 97.72% [4][17]. - The number of distributors for Jiu Gui Jiu decreased from 1,774 to 1,336, a net reduction of 438 [4]. - The first collaboration product, "Bao Feng · Freedom Love," achieved sales exceeding 500 million yuan last year, with expectations to reach 1 billion yuan this year [4][11][12]. Market Expectations - The new product "Jiu Gui · Freedom Love" is expected to generate short-term market excitement due to Pang Donglai's strong brand influence and distribution channels [8][15]. - Experts suggest that while the initial sales may be strong, long-term performance could stabilize, particularly due to differing consumer perceptions of the two brands in the Henan market [15][16]. Strategic Insights - The partnership is seen as a strategic move for Jiu Gui Jiu to leverage Pang Donglai's market presence, especially in Henan, a significant liquor market [16][20]. - Jiu Gui Jiu aims to diversify its product offerings and improve its market positioning through this collaboration, addressing the challenges posed by high inventory levels and declining consumer interest [19][20].