AGSW(SH:600199) Sou Hu Cai Jing·2025-07-04 02:10Core Viewpoint - The resignation of He Xiuxia as the general manager of Jinzhongzi Wine highlights ongoing management instability and challenges in the company's performance despite efforts from the new major shareholder, China Resources [2][3][10]. Group 1: Management Changes - He Xiuxia resigned from her positions as director and general manager of Jinzhongzi Wine, with Liu Fubi, the deputy general manager, taking over her responsibilities temporarily [2][4]. - He Xiuxia's tenure was marked by significant changes, including a complete overhaul of the sales system and organizational restructuring, but ultimately did not yield the desired financial results [6][10]. - The management team has seen continuous turnover, with reports indicating that 70% of middle management was replaced during He Xiuxia's leadership [8]. Group 2: Financial Performance - Jinzhongzi Wine has faced significant financial difficulties, accumulating losses exceeding 600 million yuan over the past five years, with a record loss of 258 million yuan in 2024 [10][13]. - The company's revenue has drastically declined, with 2024 revenue reported at 925 million yuan, significantly lower than competitors like Gujinggongjiu and Kuaijiaqingjiu [11]. - In the first quarter of 2025, the company reported a 29.41% decline in revenue, with net losses expanding to 38.93 million yuan [13]. Group 3: Strategic Initiatives - Despite the challenges, Jinzhongzi Wine has attempted to innovate its product offerings and improve its market presence, including a restructuring of its product tiers and a focus on high-end offerings [6][10]. - The company has also expanded its distribution network significantly, increasing the number of distributors from 40,000 to 220,000 [6]. - Jinzhongzi Wine's management has expressed confidence in turning around the brand's image and product structure, focusing on the "Fuhuo Xiang" series as a key growth area [15].