小米才是特斯拉“真正的威胁”

Core Insights - Xiaomi has launched an electric vehicle (EV) model to compete with Tesla's Model Y, showcasing its ability to surpass Tesla's cost competitiveness and performance in just over a year in the EV market [2][6] - Tesla's global sales have declined for two consecutive quarters, with a 13% year-on-year drop in Q2, attributed to CEO Elon Musk's absence and operational chaos [3][5] - Chinese companies, particularly BYD and Xiaomi, are rapidly gaining market share in the EV sector, with BYD surpassing Tesla in sales for the first half of 2024 [8][13] Company Comparisons - Tesla's EV sales for 2024 are projected at 1.78 million units, while Xiaomi aims for 350,000 units by 2025 [9] - Tesla's EV business gross profit margin is 12.5%, while Xiaomi's is significantly higher at 23.2% [9] - Xiaomi's new EV, YU7, is priced at 353,500 RMB, which is 10,000 RMB cheaper than Tesla's Model Y, and offers a 40% longer range [8][9] Market Dynamics - The U.S. EV market is facing challenges due to high tariffs and a lack of government support, which may hinder American companies like Tesla [11][13] - Chinese companies hold a 55% share of the global EV market, while U.S. companies account for only 21% [13] - The Chinese government is supporting the EV industry through subsidies and has a strong battery supply chain, giving companies like Xiaomi a competitive edge [13]