Switch 2火爆开售，任天堂社长却大谈“转型”

Core Insights - Nintendo's new console, Switch 2, sold over 3.5 million units within four days of its global launch on June 5, but the company president, Shuntaro Furukawa, expressed concerns about sustaining this sales momentum [1] - Furukawa emphasized the risks of over-reliance on console sales and highlighted the importance of diversifying into non-console businesses, such as theme parks and movies, which have shown success in recent years [1] - The company plans to release a new Mario animated film and a live-action Legend of Zelda movie to expand its market presence and create additional customer touchpoints [2] Market Expansion Strategy - Nintendo is focusing on emerging markets in Asia and Latin America due to stagnation in mature markets, noting that the cumulative sales of Switch hardware have reached 150 million units [2] - The company recognizes the challenge of attracting new users in traditional strong markets and aims to cultivate a fan base in regions with fewer casual gamers [2] Financial Performance and Challenges - Furukawa stated that the profitability of Switch 2 is comparable to that of the original Switch launched in 2017, but rising component prices post-pandemic pose challenges for cost reduction through economies of scale [2] - Positive feedback has been received regarding the compatibility of Switch software with Switch 2, particularly with the bundled game Mario Kart [2]