Hisense V.T.(SH:600060) Tai Mei Ti A P P·2025-07-04 08:05Core Insights - The 2025 FIFA World Cup will showcase the RGB-Mini LED technology, marking a significant milestone in global display technology, primarily led by the Chinese company Hisense [1][3][6] - Hisense's RGB-Mini LED technology enhances viewing experiences by providing vibrant colors, smooth motion, and eliminating light reflection issues, allowing for immersive viewing in various lighting conditions [3][4] - The technology is supported by Hisense's self-developed AI picture quality chip, which significantly improves performance metrics such as CPU single-core performance by 40% and scene adaptation capabilities by 100% [6][11] Company Developments - Hisense has a history of involvement in major sporting events, having sponsored the Australian Open in 2008 and becoming a partner for the UEFA Euro 2016, showcasing its commitment to global sports marketing [7][9] - The company has been recognized as the first official VAR display technology partner for the UEFA Euro 2024, highlighting its technological advancements and global recognition in display technology [9][11] - Hisense's 100-inch television sales have led the global market, with a remarkable 179.3% year-on-year growth in the first quarter of 2023, capturing a 56.71% market share [11] Industry Impact - The introduction of RGB-Mini LED technology at the World Cup signifies a shift in the global display industry, moving from a passive observer to a leading innovator [9][11] - The collaboration with FIFA and UEFA in advanced display technologies indicates a new era for the Chinese display industry, emphasizing both technological prowess and market presence [9][11] - The success of Hisense's RGB-Mini LED technology is expected to elevate the quality of sports broadcasting and consumer electronics, setting new standards in the industry [4][11]