中国跨境进口电商新机遇何在？亚马逊中国副总裁李岩川这样说

Core Insights - The Chinese cross-border import e-commerce market holds significant potential, driven by increasing consumer awareness and demand for overseas products [1][3] Group 1: Market Opportunities - Three main factors support the growth of the Chinese cross-border import e-commerce market: favorable government policies, rapid advancements in AI technology, and improvements in logistics [3] - Government policies provide tax incentives and optimize customs infrastructure, creating a conducive environment for cross-border e-commerce [3] - The rapid development of AI technology enhances efficiency across various e-commerce processes, allowing employees to focus on more creative and valuable tasks [3] Group 2: Logistics and Infrastructure - The global logistics system and international flights are gradually recovering, presenting structural opportunities for cross-border e-commerce [3] - As the volume of cross-border e-commerce continues to grow, more companies are expected to utilize commercial flights for cargo transport, improving the efficiency of the entire logistics chain [3] Group 3: Localization Strategies - Amazon is actively investing in live streaming as part of its localization strategy, establishing a mature live streaming system on its WeChat mini-program [4] - The trend of "dual integration" between e-commerce platforms and content platforms is creating greater development space for live streaming sales [4] - Live streaming in China has a significantly higher conversion rate compared to Southeast Asia and Western markets, making it an essential part of the e-commerce ecosystem [4]