Hisense V.T.(SH:600060) 2 1 Shi Ji Jing Ji Bao Dao·2025-07-04 08:21Group 1: VAR Technology and Its Impact - VAR technology has significantly improved the accuracy of referee decisions in football, increasing the decision accuracy from 95% to 99.2% [3] - The implementation of VAR in the current World Cup has enhanced the viewing experience by synchronizing VAR footage on stadium screens for both referees and spectators, reducing the average decision time to 22 seconds [3] - The use of advanced VAR systems has contributed to a more fair and transparent football environment, gaining the trust of event organizers and fans [3] Group 2: Market Trends and Company Performance - The global television market saw a 2.4% year-on-year increase in shipment volume in Q1 2025, driven by heightened interest in major football events [5] - Hisense has emerged as a market leader in the 100-inch television segment, with a year-on-year shipment increase of 179.3% in Q1 2025, capturing a 56.71% market share globally [5][7] - The demand for high-end televisions, particularly those over 100 inches, has surged, with a 44% year-on-year increase in shipment volume and a 35% increase in sales revenue in Q1 2025 [7] Group 3: Technological Advancements - Hisense has introduced the world's first RGB-Mini LED television, marking a significant advancement in display technology that enhances viewing experiences by providing more vivid and detailed images [6] - The RGB-Mini LED technology allows for personalized frame-level picture adjustments based on content recognition, improving the overall viewing experience for sports events [6] - The evolution of display technology from CRT to advanced LED systems illustrates the transformation of the Chinese display industry from a follower to a leader in global technology [7]