Apple(US:AAPL) Guan Cha Zhe Wang·2025-07-04 08:19Core Insights - Counterpoint Research forecasts a slight year-on-year growth in China's smartphone sales by Q2 2025, led by Huawei and Apple [1] - Apple's iPhone sales in China saw an 8% year-on-year increase from March to June, marking its first growth since Q2 2023 [1][3] - Huawei is expected to achieve a 12% year-on-year growth and reclaim the top position in the Chinese market in Q2 [1] Group 1: Apple Performance - Apple's growth in May was primarily driven by promotional activities for the iPhone 16 series, with three models ranking among the bestsellers [3] - The timing of Apple's price adjustments in May was strategic, coinciding with the 618 promotional period, which positively impacted sales [3] - Despite the recent growth, Apple's revenue in the Greater China region has faced a decline, with a 0.34% drop year-on-year in Q4 FY2024 and a 7.73% decrease for the entire fiscal year [3][4] Group 2: Pricing Strategies - Apple implemented significant price reductions for the iPhone 16 series, with discounts reaching up to 2530 yuan (approximately 351 USD) to maintain competitiveness [4] - The iPhone 16 Pro 128GB model saw its price drop to 5499 yuan, a 31% reduction from its original price of 7999 yuan, marking a significant pricing strategy shift [4][6] Group 3: Market Challenges - Analysts predict that iPhone sales in China may decline in the second half of the year due to weak consumer spending and the aging product cycle of the iPhone 16 [6] - The limited upgrades expected with the iPhone 17 may not stimulate strong demand, while local competitors like Huawei are aggressively targeting the high-end smartphone market [6]