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国产折叠屏集火苹果,库克很受伤
AppleApple(US:AAPL) 3 6 Ke·2025-07-04 10:50

Core Viewpoint - Domestic smartphone brands are collectively targeting Apple's upcoming foldable phone, aiming to seize market share and establish a foothold before Apple's entry [1][4][10] Group 1: Market Dynamics - Xiaomi, vivo, and Honor launched their foldable phones within ten days, attempting to shift the perception of foldable devices from niche products to mainstream options [1][3] - The average price of Android foldable phones has decreased by 18% year-on-year, positioning them favorably against Apple's anticipated $2000 foldable phone [4][6] - Apple's market share in China is projected to decline from 19% in 2023 to 15% in 2024, with a significant drop in shipments and ranking [7][8] Group 2: Competitive Strategy - Domestic brands are focusing on breaking Apple's ecosystem barriers and promoting cross-ecosystem connectivity, which is seen as a weakness for Apple [3][11] - Vivo's X Fold5 exemplifies this strategy by enabling synchronization with Apple devices, showcasing a shift from hardware competition to software ecosystem integration [14][11] - The competitive landscape is shifting towards a focus on software and ecosystem advantages, with domestic brands aiming to attract Apple users through innovative features and services [10][11] Group 3: Supply Chain and Technology - Apple's reliance on Samsung for OLED panels poses risks, as it increases costs and may affect product quality and release timelines [4][6] - Samsung holds a dominant position in the global smartphone market with a 20.4% share, while Apple follows with 18.4% [6][8] - Domestic brands have been developing foldable technology for years, giving them a technological edge as they launch products ahead of Apple [4][6]