BABA(US:BABA) Sou Hu Cai Jing·2025-07-04 11:33Core Viewpoint - The article discusses reliable channels for finding and collaborating with influencers on Douyin, emphasizing the importance of understanding the purpose and budget for effective partnerships [2][11]. Group 1: Influencer Collaboration Methods - Common collaboration methods include: - Voice-over promotion: Influencers introduce products/services in videos, emphasizing trust [3] - Live streaming sales: Influencers sell products during live sessions, earning commissions based on sales [3] - Short video links: Influencers post short videos with shopping links [3] - Content integration: Natural mentions of products in regular videos for brand exposure [3][4]. Group 2: Reliable Channels for Finding Influencers - 1. Douyin's Official Influencer Platform: A structured platform with influencer quotes, cases, follower counts, and category classifications, suitable for businesses with sufficient budgets and operational teams [5]. - 2. Third-party Influencer Resource Platforms: Various platforms collect influencer data, quotes, and collaboration channels, ideal for small businesses or startups [6]. - 3. MCN Agencies/Service Providers: Directly contacting MCN agencies can be more efficient for finding multiple influencers in specific categories [7]. - 4. Building Private Influencer Networks: Experienced individuals may create their own groups of willing influencers, offering flexibility and lower costs [8]. - 5. Content Platforms and Comment Insights: Engaging with influencers through comments or direct messages on platforms like Xiaohongshu/Douyin can uncover collaboration opportunities [10]. Group 3: Collaboration Recommendations - It is crucial to focus on genuine conversions rather than merely increasing visibility, especially for small projects [11]. - Key recommendations include: - Assessing not just follower count but also engagement rates [12]. - Signing simple agreements before collaboration, detailing publication times, content formats, and payment terms [12]. - Starting with small orders for testing before scaling up [12]. - Monitoring sales data to ensure effective conversion from views to sales [12].