KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-07-04 11:57Core Viewpoint - The transformation from "selling liquor" to "selling lifestyle" is being emphasized in Guizhou, with a focus on enhancing consumer experiences through innovative offerings and cultural integration [1][10]. Group 1: Industry Transformation - Guizhou is prioritizing the shift from traditional liquor sales to lifestyle-oriented experiences, creating new consumption scenarios in the cultural and tourism sectors [1][9]. - The establishment of the "Pray Wine House" in Multi-colored Guizhou City represents a strategic move to integrate liquor with local culture and tourism, aiming to create a unique consumption space that reflects Guizhou's ethnic characteristics [3][5]. Group 2: Innovative Offerings - The "Pray Wine House" features a variety of creative cocktails inspired by local flavors, such as "Ginger Good" and "Sour Soup Without Fish," showcasing Guizhou's rich liquor culture [3][5]. - The introduction of an AI customization feature allows customers to personalize their liquor bottles, enhancing the product's sentimental value and branding opportunities for businesses [5][9]. Group 3: Expansion Plans - The company plans to establish 16 high-quality liquor experience stores in Guizhou's scenic areas by 2025, focusing on immersive experiences and cultural displays to attract consumers [7][9]. - The "Beautiful Wine Street" has successfully attracted over 10 well-known domestic and international brands, creating a diverse ecosystem that combines local and international liquor offerings [9][10]. Group 4: Cultural Events and Engagement - Multi-colored Guizhou City has hosted various cultural events, such as the "Colorful Starry Show," to enhance consumer engagement and promote the integration of music, dining, and liquor experiences [9][10]. - The company aims to deepen emotional connections with consumers by designing experiences that resonate with social attributes and cultural themes [10].