SWIREPROPERTIES(HK:01972) Zhong Guo Jing Ying Bao·2025-07-04 16:40Core Insights - The "Louis Vuitton" giant ship, known as "Louis," has become a popular attraction in Shanghai's Nanjing West Road, marking a significant milestone in the area's transformation into a "global top retail destination" [1][2] - The ship's design is inspired by Louis Vuitton's historical legacy of creating hard cases for transoceanic journeys, symbolizing Shanghai's port culture [1] - The presence of "Louis" has significantly increased foot traffic in the area, benefiting nearby businesses such as Starbucks, which has seen long queues due to the influx of visitors [1] Company and Industry Developments - Swire Properties is committed to enhancing the overall community of the Nanjing West Road area by integrating international retail concepts with local cultural elements [2] - Over the past few years, Swire Properties has collaborated closely with the Jing'an District government and various partners to upgrade the retail ecosystem of the Nanjing West Road area [2] - The Zhangyuan project on Nanjing West Road currently has only one-third of its total area open, with the remaining two-thirds set to open in phases starting mid-next year [2] - By the end of next year, the project will connect three underground subway lines, further elevating the area's commercial potential [2] - Swire Properties anticipates that Nanjing West Road will attract more renowned international and domestic brands, solidifying its status as a global consumption hotspot [2]