Core Viewpoint - Xiaomi's new magnetic tissue box priced at 169 yuan has sparked discussions about its value, with some consumers questioning whether it is overpriced compared to traditional tissue boxes [1][3][5]. Pricing Discussion - The price of 169 yuan for a tissue box is considered high when compared to regular tissue boxes that cost only a few yuan [5]. - However, when viewed in the context of its compatibility with the Xiaomi YU7 car, the price may be justified [5][6]. Product Features - The tissue box is designed to withstand extreme temperatures, from -30℃ to 95℃, using high-temperature resistant PU leather and specialized magnets [6][7]. - It has passed automotive-grade certification for its plastic components and magnets, ensuring durability under harsh conditions [7][10]. Market Positioning - The pricing strategy reflects a broader trend in the automotive industry where companies are increasing profit margins through accessory sales rather than vehicle sales alone [20][22]. - Xiaomi's approach to pricing its accessories aligns with the growing market for automotive-related products, projected to reach 110 billion yuan by 2025 [20][22]. Consumer Perception - The debate over the tissue box's price highlights a disconnect between perceived practical value and brand premium, with some consumers viewing it as a "smart tax" while others appreciate its quality [10][16]. - The willingness of consumers to purchase high-priced accessories indicates a shift in consumer behavior towards valuing brand and quality over mere functionality [17][20].
小米纸巾盒卖 169 元,贵吗?